Design Smarter; Not Harder

Editorial2023Personal Work


Crafted a visual journey with presentation design, pamphlets, and motion graphics to reassure audiences that AI enhances rather than replaces creativity.













Our research focuses on design students and the general 18-24 age group with a foundational understanding of generative AI. With the growing presence of AI in creative fields, there’s a palpable concern about AI potentially replacing human creativity. However, most people already incorporate AI into their daily lives. This project aims to challenge that fear by encouraging the use of AI in creative workflows, promoting the idea of designing smarter, not harder.

In the key visual, the binary code in the background is a story generated by ChatGPT about a future scenario in 2050+, where AI takes over the world. This story was then transformed into binary digits to represent the fundamental language of AI. The robot hand, coupled with the atom illustration, was created using DALL-E to visually symbolize the intersection of AI and creativity.