Discover Greenwich


Augmented Reality2023Personal Work

Explore Greenwich through an Instagram AR game where your choices lead you to public art in real life.















Discover Greenwich is an interactive AR campaign designed to make public art in the Greenwich Peninsula more accessible and engaging. Hosted originally on Instagram, the experience took the form of a playful “this or that” game, guiding users through a series of choices that ultimately matched them with a piece of public art that resonated with their personality.

The campaign aimed to bridge digital and physical exploration—encouraging users to visit the artworks in real life after first engaging with them virtually.

As part of the wider campaign, subway station ads around the Greenwich Peninsula were proposed to increase awareness and foot traffic to the area.

Note: The AR filter was initially hosted on Meta Spark Hub but has since been removed due to recent changes in Meta’s publishing policy.