Discover Greenwich

Augmented Reality
Discover Greenwich is a campaign to promote the public arts to be discovered easily. It is an interactive AR game on Instagram that shows what arts are in the Greenwich Peninsula. This allows the audience to interact with the arts while discovering about themselves by answering the questions (choosing this or that) - resulting with one of the public arts and encourage to visit there. This experience will let the audience access the arts virtually before discovering the area. The proposed physical campaign is to put ads in the subway stations near Greenwich peninsula.